Even if your company doesn’t make computer chips or build network servers, it may be shortsighted to think that it isn’t a tech company. At some point in the next 20 years, almost everything that you own will be connected to the internet and have the ability to communicate with objects nearby. Therefore, it is in your best interest to invest in technology and use it to help your business innovate.
Under Armour Revealed Shoes With a Chip In It
Under Armour just revealed a new shoe that had a chip in it just to show that it was possible. While you probably won’t be wearing sneakers that connect to the cloud just yet, you never know when a tech company could choose to go into that market. If your company hasn’t thought about that disruption to its business model, it could fall to the wayside while the competition takes your market share.
Technology Can Save Lives
In the next 10-20 years, cars are going to be able to communicate with each other on the roadway, and this will make it possible for your vehicle to help you avoid an accident or take a faster route to work. At some point, technology will evolve that allows the car to drive itself while you read the paper or take a nap. Sensors in a t-shirt could read a person’s vital signs or call for help in emergency situations. Therefore, it is in your company’s best interest to think about how technology could make your product better no matter what it may be.
Everybody Loves Technology
Adding a modern feature to your products could help to differentiate your business in the eyes of a consumer. It may also give it a leg up on the competition among those who like to be early adopters. Even if the feature isn’t particularly useful or may not have many applications yet, showing your customers a glimpse of the future could keep them excited about your brand for years to come.
No matter what type of company you run, you should be aware of Aand how your business can be a tech company. In fact, you may want to have a department dedicated to creating new technology or leveraging existing tools to your advantage. Doing so helps your company innovate and provide a better product or service to your customers.
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